Monday, April 03, 2006

Subject Line Writing for Successful Marketing

Here's a good tip for you for creating effective subject lines, and it's backed by facts.

We did an A/B test of two different subject lines for a document composition whitepaper offer:

“Why Document Composition is Mission–Critical”

It received 7 clicks. Our privacy policy got more downloads. Re-writing the subject line as a list:

"Document Composition -- 8 Principles of Success"

It received 128 downloads.

Lists always seem to outperform other types of offers. Perhaps because we are all looking for the silver bullet ... if I can just master these 8 things, I will be successful ... whereas the more strategic subhead makes it feel like heavy duty lifting. So appeal to human nature ... give them the Easy Button.


Post a Comment

<< Home

Site Feed
Enter your email address below to subscribe to Context Rules Marketing!

powered by Bloglet