Wednesday, April 12, 2006

Marketing on Blogs and Podcasts Up Dramatically

A recent analysis by PQ Media shows that 2005 advertising on user generated media (blogs, podcasts and wikis) at $20.4 million has leaped over 198% compared to 2004. A lot of this went to traditional blogs and to Web 2.0 businesses such as FlickR, MySpace, FaceBook because advertisers continue to chase the elusive 18-34 audience. Some percentage went to what I call serious B2B blogs that are fast emerging as viable business models.

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