Wednesday, April 12, 2006

Marketing Must Offer a New Sword

The gaming community offers an insight into value propositioning: Gamers often create avatars or game tools such as a “magic sword.” These magic swords can be sold on eBay so they have monetary value. But once everyone has a magic sword, the value of the sword drops precipitously. So it is with a marketing or branding model that has become common … we have to shift and offer a new sword or we will fall on our own swords.

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