Monday, April 03, 2006

The Elevator Speech

Nick Rice posted a link to my site, so curiosity got me and I went to his blog: Strategic Design. It's a good one and worth you taking a view.

I liked his very simple approach to writing an elevator speech. We all struggle with this one. Most marketing writers craft elevator speeches as written documents instead of intentional conversation. Nick's approach pushes you into something that feels easier to say when you are talking with someone who wants to know what your company does.

His approach ... fill in the blanks in the sentence below:

You know how some (target audience) experience (problem), which means that (outcome of problem)? Well, what we can do is (solution); and the benefit of that is (benefit). Would you like to know more?


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