Friday, April 14, 2006

Defining Web 2.0: People-Built Marketing

Dion Hinchcliffe wrote an excellent piece on what Web 2.0 has evolved to ... so let me add his key attributes to the article I wrote two days ago.

First off, he says that Web 2.0 is all about people. Well, that's just too high level to be useful -- everything pretty near is about people. But after this over-simplification, he gets at these five key concepts that reveal more what Web 2.0 is all about:

- The Web and all its connected devices as one global platform of reusable services and data

- Data consumption and remixing from all sources, particularly user generated data

- Continuous and seamless update of software and data, often very rapidly

- Rich and interactive user interfaces

- Architecture of participation that encourages user contribution

At the high level, yes, it is all about people but it is more specifically about people who are engaging with an online activity together ... and typically they engage by contributing content or data that adds the consumate value to the business model. User-generated content is virtually free, current, relevant, involving. The Web 2.0 businesses are discovering how to monetize user-generated content. That's my high level definition of Web 2.0.


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