Tuesday, April 25, 2006

Celebs Must Love Marketing ... I mean LOVE!

Did you ever wonder what it costs to get a celeb on your marketing payroll?

Adrants and Adweek have listed the Top Ten Deals. Here you can marvel how a single celeb can, in one day, make more money than you will see in your entire life.

1. Catherine Zeta-Jones, T-Mobile: $20 million
2. Angelina Jolie, St. John: $12+ million
3. Nicole Kidman, Chanel No. 5: $12 million
4. Jessica Simpson, Guthy-Renker: $7.5 million
5. Gwyneth Paltrow, EsteLauder: $6+ million
6. Charlize Theron, Dior: $6 million
7. Julia Roberts, Gianfranco: $5 million
8. Brad Pitt, Heineken: $4 million
9. Scarlett Johansson, L'Oreal: $4 million
10. Penelope Cruz, L'Oreal: $4 million

For those who wish to wallow in the industry's obsession with celebrity, AdWeek will have a full report on Monday


At 12:54 PM, Anonymous Hayley said...

This is absolutely outlandish that celebrities get paid this much to only assist in advertising these products/companies. Not only does this prove how important successful marketing and advertising is, but it also shows that the celebrity factor does grab the audience's attention. If these companies were not making profit through their products they have these celebs advertising for, then they would obviously not devote this much money into it. Prominence catches the reader's eye, grabs their attention and lures them into focusing in on the ad or commercial. Society wants to see celebs or people with prominent figures and learn what they like or what they do to look that way. This comment is not to say their is an agreement here with they way and how frequent society places value through celebs, but to simply state that it works and as far as can be estimated will continue to work for advertising and to produce successful marketing. Employing a celebrity for $20 million to advertise and be associated with your product sounds silly but it is very simple- it brings return $$$ for the company.


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