Monday, March 13, 2006

Marketing -- In Scandal or Crisis

If you tell the truth, you don't have to remember anything.” – Mark Twain

Steve Kayser, Cincom PR Manager, interviews Dr. David M. Abshire, who in 1987 served as a Special Counselor to President Reagan with Cabinet rank, to coordinate the Iran-Contra investigation, and had authority to meet with the President alone. Abshire writes about the experience in his new book "Saving the Regan Presidency."

Dr. Abshire: "There are many instances of presidents – take Richard Nixon and Bill Clinton for example – that dug their hole deeper until they couldn’t get out. Nixon did not know about the initial Watergate break in, but he covered up the investigation. Clinton, instead of admitting to his infidelity at the onset – which is not a crime, made the mistake of lying to a grand jury to hide it from his wife and family and came very close to impeachment.

All of us in marketing will benefit from reading the full interview in Expert Access ... when crises come (not "if") we have our response embedded in solid rock.


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