Monday, March 13, 2006

BlackBerry on the Move Again

The maker of BlackBerry email devices, fresh from settling a lawsuit that threatened its very business, is buying a company that will allow it to marry BlackBerrys with corporate phone systems, The Associated Press reports. "It makes your BlackBerry perform just like your desktop phone," said Jim Balsillie, co-chief executive of the company behind the BlackBerry, Research in Motion. All of us in marketing need to ponder how such developments will impact the marketing strategies and campaigns of the future. It's tough enough mastering marketing but now we have to stay on top of all sorts of emerging technology-based channels, constantly looking for the competitive advantage.

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