Monday, February 20, 2006

Living in the Past becomes a Marketing Straightjacket

We all look back ... those of us with any history and the gray hair to match. The good ole' days when we did things right. The edges are blurred by time. We recall now only what fits our current view of the world. We rewrite the history and offer it as proof that we should do things the way we did them in the past.

Been there. Done that. Don't want to do it again.

The past legends are often comforting to many business owners and managers. The problem is they often become straitjackets or standards that are impossible to meet. Often the reputed standards were never even met at all. They are merely urban legend. Or they dismiss the support that came from people surrounding the great success story. Don't let the myths of past glories hold you and your business back. Leap forward into the future with new and creative ideas.
Read the whole story.

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