Sunday, January 15, 2006

"Mobile Me" at Apple

On January 5, Apple filed a U.S. Trademark for the phrase "Mobile Me." In the list of goods and services, Apple included both mobile communication and cellular. Reuters says:

"We believe this is further indication of (Apple's) strategic direction to extend its iPod + iTunes and Mac franchises into new business areas including smart phones, value-added mobile content services, and the broader consumer electronics space," American Technology Research analyst Shaw Wu wrote in a note on Thursday.
Apple overturned the music industry and practically reinvented itself with the iPod. With a heritage for designing products that look spectacular and are more user-friendly than those sold by competitors, this could be an exciting new direction for cell phones. That's one industry that needs a good shaking, and Apple is just the company to do it. I need a new phone, but I am going to wait to see what they have up their sleeve first.


At 10:48 PM, Anonymous Anonymous said...

Honestly, I think we all expected this one. First, Cingular came out with their new phone with iTunes as a feature, so it is only natural for Apple to come out with its own. While the iPod completely redeemed Apple, it seems only necessary that their next step be a cell phone. That will pretty much complete the technology dynasty Apple is creating. I will be interested to see what they come up with next. Whatever it is, as long as it's connected in some way to iPod/iTunes, I'm sure it will be a success!


Post a Comment

<< Home

Site Feed
Enter your email address below to subscribe to Context Rules Marketing!

powered by Bloglet