Thursday, January 26, 2006

Look for Insights when Planning Targeted Media

Interesting tidbit from a national survey by Paragon Media Strategies on radio loyalty of Christian listeners: 45% of those who listen to Christian stations do not listen to secular radio.

Such tidbits are important when doing target marketing because they give you insights on how to slice and dice the market. If you're after a slice of people who listen to Christian radio, your plan needs to account for the likelihood that they won't be listing to other radio formats.

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