Wednesday, January 18, 2006

Kodak Launches "Simply Pictures"

Kodak has launched a contextual marketing microsite called "Simply Pictures."

Content on the site is designed to help customers dream up new ideas for using digital photos -- for example, gift and party concepts rather than pitching Kodak products.

This is the kind of site more and more marketers need to create ... they grow the market by stimulating demand ... a trust factor will develop when consumers see Kodak helping them become more creative and this will move many customers to retail stores with the Kodak brand name firmly entrenched.

Kodak's interactive agency Avenue A / Razorfish developed the site.


At 5:40 PM, Anonymous Anonymous said...

I went to the website. It is great! I know i will be using more than one of the picture projects.

From a consumer point-of-view, this website is a great tool to bet me interested in Kodak products. They take time to give a hands-on activity to interest me. Because of this, it makes me want to invest in their products.

From a marketing point-of-view, this website should be an example to others. It shows creativity, which is important in representing a product. It brings interest, and interaction, making the consumer identify with the product. Even non-Kodak users can benefit from the website, and that brings knowledge of Kodak to the web-surfer if anything. This is a great thing, and more companies should bring this sort of "customer closeness" to the table.


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