Wednesday, December 07, 2005

Vismayo to You

Writer and teacher Jeff Davis uses the Sanskrit word "vismayo" -- a word that apparently means "being open to wonder and amazement." To understanding your customers isn't only smart marketing -- it's a big exhilarating adventure, full of wonder and amazement.

That's the nature of the adventure when you leap off the corporate-centric barge and start swiming in the icy cold water of contextual communications. Every stroke up stream is exhilarating and rewarding because it puts you on a path your competition most probably cannot even understand.

It's like talking Sanskrit to them.

They just want to tell prospects as fast as possible why their product is so wonderful. They don't want to take the time to give the whole subject meaning that will then enable the customer to make a purchase decision with more confidence.

Go for the vismayo!


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