Wednesday, December 14, 2005

Google Adsense a Cost Efficient Business Builder for Small Local Companies

Dave Lakhani has some great advice with a real example that it works ... small businesses with a limited geographic reach struggle with building business and want more traffic to their websites. They miss a powerful advertising medium

Google Adwords local allow you to choose to only display ads in a certain geographic range around your business. MOST small businesses don't need a global reach with Google adwords yet that is exactly what too many pay for then they are quick to say "adwords don't work or they are too expensive."

My wife owns two day spas in Boise, Idaho called BREATHE Wellness Spa. Her most expensive cost per click is around .10 cents, she spends less than $100 a month on Google adwords and can track typically 10X her investment per month back to Google.

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