Wednesday, November 23, 2005

The Shopping Season is Underway -- Online

Hitwise began its holiday shopping analysis early and found that Google and Yahoo! Search sent 25 percent more visits to the 10 leading shopping comparison sites versus last year (for the week ending November 19, 2005 versus the week ending November 20, 2004).

Looks like the Shopping Season is in full swing ... and that online will get a bigger share than it did last year. The key contextual marketing factor in play is that these shoppers are doing comparison shopping. They know what they're looking for and now they just want the best price.

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