Sunday, November 13, 2005

Medical Center Blogging Builds Trust

Context within a medical center ... delivered by of all things, one of the first blogs from a healthcare provider.

Toby Bloomberg at Diva Marketing has a great profile on why Windber Medical Center's CEO Nicholas Jacob took the risk of blogging out in the public. What's so remarkable to me is the honest candor that ripples through Nick's postings ... it almost makes me want to hug him for being so forthright.

Nick's words about contextual relevance ... what mattered most to patients:

"It was about transforming a hospital into the best of a hotel and the best of a spa. Our philosophy was not just to create something that people would like. We, in fact, were interested only in creating something that people would absolutely love."
Read Nick's Blog and you will see for yourself how this medium can transform communications and customer relationships.

Thanks, Toby for getting the bead on this great story.

1 Comments:

At 12:42 AM, Blogger Toby said...

Dale - thanks for the shout out. I'm looking forward to the time when hospital ceos realize the benefits of blogging out weigh the risks. Blogs integrated with a hospital's community relations strategy would be very powerful.

 

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