Wednesday, November 16, 2005

Google Base to Rival eBay and Craigs List

Google, perhaps the one technology company that truly understands one-to-one marketing continues to show its mastery with yet another contextually relevant service:

Google Base, is a new service that allows users to post and make searchable anything from recipes to help wanted ads, goes live in beta form today, triggering what Piper Jaffray analyst Safa Rashtchy says will be a new era for buying and selling things online.

Google Base, he says will be even easier and more efficient than Craigslist or eBay, which is complicated by a time-consuming listing process and vast numbers of international sellers who take too long to deliver products.

Rashtchy says "ecommerce 3.0"--powered by Google, of course--will connect buyers and sellers on an even more local level by leveraging its e-mail, satellite mapping and shopping services. Craigslist, which certainly connects local buyers and sellers, lacks the fundamental search technology to connect even greater numbers of people locally.

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