Friday, November 11, 2005

For the love of a good shave

Put it into context.

Men, do you want a 15-blade razor. If so, take a look at this witty commercial. The advertisers hope to change the rules from rampaging blade count to smoother, more comfortable shave. Using electric-powered blades and Nivea lotion instead.

The online ad features a place where viewers can email the ad to their friends ... to start a massive word-of-mouth campaign. It's all outrageous enough that the pass-along ad will, I think, get big results.

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