Tuesday, October 04, 2005

Writing is Simple


All you do is sit down behind a typewriter and open a vein.



That piece of wisdom from Steve Kayser, who is as talented a writer as I know ... he does Cincom's newsletter Expert Access (filled with informative yet humorous content) and he has several screenplays under review in Hollywood. So he knows a lot about the "opening a vein" part of writing. It takes a passion to do it well.

Makes me cringe when I see so many business managers pull out their red pens as they sit down to review copy written by professional writers. I keep thinking, "For crying out loud, would you at least read it through once before you start hacking away at it!"

Business managers need to be more thoughtful when giving direction to their writers. A well crafted, concise creative brief should give the writer what s/he needs. And if the writer delivers on the creative brief, the business manager should put the red pen away. If the writer veered off path, then there's room for a critique and for direction on how to get the content back on path.

2 Comments:

At 2:42 PM, Anonymous Anonymous said...

FYI, Red Smith said it first.

"There's nothing to writing. All you do is sit down at a typewriter and open a vein." ~Walter Wellesley "Red" Smith

 
At 12:50 PM, Blogger Dale Wolf said...

Both Steve and I are privileged to keep any of Red Smith's wisdom alive and well. Thanks for the correct attribution.

I can still remember reading an anthology of Red Smith articles when I was still in high school ... what a great writer he was!

 

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