Saturday, October 01, 2005

Ten Q's for Selecting a
Database Marketing Provider

1.Will vendor manage our database or provide services for a system we manage?
2.Does vendor take a technology-centric or full-service agency philosophy?
3.Will vendor actively contribute to our database marketing strategy?
4.Does vendor have experience in type of programs we have in mind?
5.Will vendor’s analytical capabilities satisfy our needs?
6.Does vendor have online marketing expertise that we need?
7.Has vendor designed and built a system as large as we need?
8.Does vendor prefer to specify technology platform or support decisions we make?
9.What value-add services (e.g. compiled data, print, fulfillment) does vendor offer?
10.What experience does vendor have in my industry?

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