Tuesday, September 06, 2005

How can an insurance company become relevant to a 27-year young woman who feels like this? The excerpt is from a letter written by Rachel at Life Insurance Quotes.
"What is the point of having independence in old age, if you cannot experience it in youth? That is not to say young people should be encouraged or supported in their debateable extravagance, only that we remain unconvinced by old age. We may have seen our parents lose money in shares or private pension funds, or get divorced and lose money through property. We may be worried about global warming and in an age of suicide bombers, we may not even be confident about how much control we have on our lives anyway. With so much choice on what we can do, but so few people empowering us with confidence, we may well rebel for years to come – chopping and changing until we find something that fits or until we get tired."
Rachel pitches in at least one answer ... and her answer has application to all of us; not just life insurance or financial services firms.

"What we need are comprehensive financial research sites that provide information which directly relates to our circumstances. Websites such as moneynet with their product price comparisons and finance guides (especially the student finance guide) –do go most of the way, but we want something that also takes into account our aspirations, situations and will go the distance. We’re not adverse to pensions, life insurance and mortgages, but if we’re going to splash out lots of dough, it has to be a reasonably reliable investment and we remain unconvinced from we’ve seen so far in provocative, panic-stirring media."
Relevance is a really practical thing if you can just get inside the heads of your customers!


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