Tuesday, September 06, 2005

Doing Better at Contextual Relevance

The New York Sports Club ad campaign is featured at Adrants.

Tantalizingly relevant photography along with headlines that challenge different types of prospective fitness customers to get better at the things they really want to get better at.

"Oh my God,Better"

"Blog Better"

"Scream Better"

"Play Better"

A bit risque, but we get the point ... we can get better.

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