Wednesday, August 24, 2005

The Power of PR Blogging Put into Action

"I am writing to ask if you will give consideration to a project we've started called" This request came from Robert French, PR Instructor at Auburn University.

My last post encouraged public relations practitioners to, among other things, look at the potential of blogs to supplement the traditional news release. Journalists use blogs as a resource to identify news strategies and to provide support for various trends.

Now Robert French is again pushing the envelope, not just for his students at Auburn University, but for all PR pros. He has created a site where anyone in the profession can get a free blog site in a non-profit, ad free environment. By the way, that's a picture of Robert to the left.

Why, Robert, do you do such crazy things as this initiative and the MarcomBlog site?

Well, of course, it’s a rhetorical question.

Truth is, Robert can’t help himself. He is an evangelist for the power of blogging as a medium that PR people (including his Auburn students) must come to grips with. He knows the only way to do it is to get people blogging themselves … and along the way, they will be promoting public relations as a great business strategy.

Enough said. Visit for yourself. All of his students have their class blogs hosted on this site this semester. They've just begun to blog. This project now allows anyone to sign up with ease. Just fill in three simple boxes and click one button. Automatic blog. It uses WordPress Multiuser 1.6 (version 1.6-ALPHA-2). That is, by the way, the same platform that powers the recently launched

Take a visit to MarcomBlog while you are at it … here 8 marcom professionals post their thoughts to create discussion.


At 4:28 PM, Blogger Robert said...

Thank you, Dale. I think you're right. I can't help myself. :grin:

Seriously, we truly appreciate your support in all of our projects. You've been so valuable in MarcomBlog. The students appreciate your involvement - very much.

Now, to have your voice behind our exercise, well - we are again fortunate.

Thank you.


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