Thursday, August 04, 2005

How Numbers Can Mislead Marketing Results

We all experience it. We get various projections for this and that, and based on these numbers, we make decisions and anticipate x-amount of revenue to begin flowing in to our coffers. Human Factors International recount how numbers can mislead everyone and destroy marketing credibility ... it's a fascinating, easy-to-read scenario that reveals how partial information gets interpreted in ways that the originator never intended ... like the telephone game we all played as kids.


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