Thursday, August 04, 2005

GM Discount Marketing Pricing
is Flawed Strategy



Reveries Magazine reviews a Wall Street Journal op ed piece by Holmon W. Jenkins, Jr., on why the new General Motors "employee discount" strategy is a flawed strategy. The reason: it was the the fact that the promotion eliminated the distasteful process of haggling with a car dealer that was actually more attractive to buyers than the low price itself. Yes, GM increased year-to-year sales by 47% during the promotion, but long term they might want to understand a bit more about how we as consumers want to buy ... contextually relevant pricing.

0 Comments:

Post a Comment

<< Home

Site Feed
Enter your email address below to subscribe to Context Rules Marketing!


powered by Bloglet