Thursday, August 04, 2005

GM Discount Marketing Pricing
is Flawed Strategy

Reveries Magazine reviews a Wall Street Journal op ed piece by Holmon W. Jenkins, Jr., on why the new General Motors "employee discount" strategy is a flawed strategy. The reason: it was the the fact that the promotion eliminated the distasteful process of haggling with a car dealer that was actually more attractive to buyers than the low price itself. Yes, GM increased year-to-year sales by 47% during the promotion, but long term they might want to understand a bit more about how we as consumers want to buy ... contextually relevant pricing.


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