Sunday, July 10, 2005

What a Way to Shatter a Good Evening

It's a nice quiet evening on my patio, and I'm just kicking back and reading some of my favorite bloggers.

Joe at Jaffe Juice got me this time with a few stats picked up from a recent ANA Study: First, 60% of marketers believe measuring ROI is important, but only 20% feel they do it well. Second,73% of 135 senior-level marketers surveyed, lack confidence in their ability to understand the sales impact of a marketing campaign.

I know what I think about these two stats. Read what Joe had to say. What do you have to say?


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