Monday, July 25, 2005

One Horse Can Pull 6 Tons.
What Can 2 Horses Pull?

The value of teamwork is inestimable. But we can all feel the effects when it is absent. Business silo managers frequently try to pull the whole wagon by themselves. All they can pull is six tons. Their careers are limited. The company is limited. But they feel great pulling all the weight ... hey, world, look at what I am pulling!

What's the point? And what's the relationship to contextual marketing?

Pretty simple, actually. Aside from a failure to connect to customers when creating and executing marketing and sales campaigns, the disconnect between sales and marketing silos is one of monumental proportions. Each tries to go its own way in one company after another. A google search on the subject will bring back much wisdom on how to overcome the disconnect. And yet the problem persists in one company after another, dragging both marketing and sales downward. The only thing that really saves us is that all our competitors are locked in the same stupid paradigm.

What happens when two horses are pulling the load together? Two horses can pull 36 tons (not just twice the 6 ton load, but six times the normal load)!

If we want to pull 6 times more productivity out of the same team, we just need to get aligned and pull the wagon together.


At 8:40 PM, Blogger A said...

Where is your source for this? Is it just common knowledge or is there proof?

At 3:01 PM, Anonymous Anonymous said...

Horse pull records show a team of two horses following deadpull rules can pull a 4900lbs 27.5 feet.

These numbers must be based on a much shorter distance.

At 9:35 PM, Blogger Tim & Debi Smith said...

Old wives tail horse's can't do that!


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