Friday, July 15, 2005

Noise or Music? It Depends.

Why is so much marketing just noise upon our ears?

The answer from 2,000 years ago: "If I speak in the tongues of men and of angels, but have not love, I am only a resounding gong or a clanging cymbal."

Love and real concern for our customers is the only thing that turn noisy gonging into relevant and appreciated communications. When you care about your customers, everything about how you talk to and with them will change.

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