Sunday, July 10, 2005

Marketing to the Largest Segment of Consumers

If you missed my previous post referencing David Wolfe's Ageless Marketing discourse and if you are in B2C marketing, don't wait to read more here ... go immediately to see what David and his readers are commenting. The headline says it all -- "Life Expectancy Ends at 50 According to Madison Avenue." This is a movement we all must understand better if we are to be successful marketers.

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