Sunday, July 31, 2005

Marketing Theory:
Broken Windows

A fascinating theory explored at BusinessPundit -- how broken windows can kill a business.

It's sort of "death by a thousand strokes."

The path to reversal ... fix the windows, one at a time. Get the basics right. Make the results transparent. Hold everyone accountable. Reward performance that matters.

But whatever you do, don't let a broken window go unfixed.


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