Friday, July 08, 2005

A Marketing Conundrum


David Wolfe's blog at Ageless Marketing featured a comment I posted there. It's my best guess at why the media seem to ignore the +50 age segment in their programming and why advertisers continue to go after the 18-49 market despite the fact that +50 is the largest, fastest growing and wealthiest segment in America. I could be wrong. What do you think?

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