Tuesday, July 12, 2005

Marketers Must Get Prospect Names Right


Alexandra DeFelice at Destination CRM states “A business may call a customer by any other name than her own and she may still purchase its products, but that customer, without a doubt, has noticed the error. If that same organization gets the customer's name right and can track her life changes over a period of years, it can offer her products relevant to her family and/or culture. She'll feel that the company recognizes her, and she will have more reasons for continuing a long, rewarding, delightful relationship.”

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