Tuesday, July 12, 2005

If Your Audience is the Journalist ...

A new study by Columbia University has revealed the perfect way for you to connect with journalists who are covering your industry. 51% of the 1,202 journalists surveyed indicate they use blogs regularly and nearly a third use them to help in their daily reporting of the news. So while you are reaching your target customer base with your business blog, you can also reach the journalists who influence your customers.

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