Friday, July 15, 2005

The Heart of Persuasion

"I hate this topic. I hate your approach. And I am starting to hate you." To which I responded, "Yeah, I know, but look at the chart on page 3. While in some sort of PowerPoint-induced haze, I thought I could persuade somebody who doesn't know me to buy into a proposal that he was skeptical about in the first place.I prepared for the content of the discussion without spending a like amount of effort on the context."

Susan Cramm at CIO Magazine demonstrates not just the sense of contextual marketing, but of its absolute necessity -- skip the context from the customer's point of view and you are dead meat.

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