Saturday, July 23, 2005

Appealing to the Good that's Inside Each of Us


The New York Times ran a story in its Business Section on Costco out-gooding Wal-Mart. Apparently the article caught a lot of email and blog attention? Is it because we all secretly want to do the right thing ourselves.

If this is a basic of human nature, how can we as marketers appeal to this angel inside us? This is one of those behavioral quirks that underly contextual marketing. Seeing inside the person is a lot different than seeing them as a segment of 18-49, homeowner parents.

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