Saturday, June 25, 2005

Stupid Marketing Tricks

Ameritrade has offended blogger Chuck Salter ... seems he was transferring his account to another provider and Ameritrade charged him a $25 termination fee. That's $25 for cancelling an account because their service was rotten or their prices were high ... or any number of other vendor-caused problems. These days, such really stupid marketing mistakes hit the blogosphere with ferocity. Having read Chuck's calamity, I felt an obligation to viral his story and I am sure other bloggers will likewise alert Ameritrade's prospective customers on this abysmal customer service.

Those of us in marketing, hopefully will see such policies as a form of really terrible service.


Post a Comment

<< Home

Site Feed
Enter your email address below to subscribe to Context Rules Marketing!

powered by Bloglet