Tuesday, June 14, 2005

Save the Trees and a Ton of Money

B2B Marketing Trends writes: “Shoot the Donkey: How one man’s vision saved a company $60,000 and a lot of trees.” That one man is my friend Steve Kayser. Thanks to him I have a spiffy "Shoot the Donkey" T-Shirt. Steve's career job is PR Director at Cincom. At night, he's kept busy writing scripts for movies. I've written about him before and because he's such a character and because he gets in the news so often, I will likely be writing about him again in the future. At any rate, if you are not yet a subscriber to his eNewsletter Expert Access, you should be!

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