Tuesday, June 14, 2005

Corporate Blogs:
A Picture is Worth a Thousand Words

One of the things corporate blogs can do well for their sponsors is to give the company a human face … to make it more approachable, more friendly, more personal.

Here’s a thought on adding context to corporate blogs: More and more, we are willing to accept photos that are not of “professional quality” just as long as the picture is relevant to the content, and the content is relevant to the reader. That’s what I mean by contextual communications.

Consider how cell phones with cameras can now eMail a photo for uploading on your blog. That let’s you take a picture of a customer service rep who is on the line day in and day out talking with your customers … now it’s easy to visually connect customers to your staff.


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