Saturday, June 11, 2005

Corporate Blogging? Get On With It Now!

My colleague Jim Robertson, product manager for Cincom Smalltalk, has some good advice for corporate bloggers on his blog with a post this morning "Slamming a Blog Stragegy."

This rant got started when Robert Manning at UPS dinged corporate blogging and Microsoft's Scoble countered with a devilish plan to prove to UPS that a blog reference would move UPS (or FedEx)up in a Google search.

Jim points out other reasons why blogging should be part of the corporate strategy. If you are hanging in the balance, Jim will provide the tipping point.


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