Tuesday, June 14, 2005

Are They Real?

So you tell me, when is a blog real and when is it fake?

When movie directors like Peter Jackson invite fans in on the production of a movie while it is being produced, clearly he has a marketing agenda behind the blog. But the dialogue with his fans is something they crave. I'd call it a real blog that is 100% contextually relevant to the customers most likely to see the movie when it hits the theaters. Thanks to Business 2.0 for this alert.

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