Tuesday, May 03, 2005

Miss the Context, Kill the Value Prop

Fellow marketing blogger Dave Lakhani has a sad tale of woe on Bold Approach, retelling his recent experience with Cingular. This case illustrates how far from customer context a company can stray, and along the way destroy all the value built up with millions of dollars in advertising ... all gone in a poof of smoke.

Dave gives us all some excellent tips on how to keep our companies from joining the ranks of companies that claim to be customer-centric and act otherwise.


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