Tuesday, May 31, 2005

Forget the Myth.
Boomers are Online in Big Numbers

We recently consulted with a large healthcare system in NYC. They were convinced the myth was true. Truth is that we all need to wake up to the power of older consumers online, as the oldest baby boomers prepare to turn 60 in 2006.

eMarketer estimates that in 2005 there are 33.2 million people online in the US between the ages of 50 and 64, triple the number of 65+ online users. And unlike today's seniors, boomers are dedicated Internet users and broadband fans. As boomers approach the next phase of their lives, companies will be challenged to keep up with their ever-demanding ways, both online and off.

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