Saturday, April 23, 2005

Business Week Posts a Warning to Non-Blogging Companies

Susan Gardner posted a link to an overview about blogging at Business Week Online. The "old" news here is that yet one more credible business publication has issued confirmation of blogging's role as a corporate resource. The "new" news is that such a credible source about business communications has actually issued a warning to get on the bandwagon or as they say, "catch you later."

Business Week warns "Blogs Will Change Your Business ... Look past the yakkers, hobbyists, and political mobs. Your customers and rivals are figuring blogs out. Our advice: Catch up...or catch you later."

If you're not aware of Susan, she's the author of "Buzz Marketing with Blogs for Dummies."


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