Monday, February 07, 2005

The Day After ... TiVo Turned on its Head

My last post covered how traditional marketing is dead because we're all using technology to isolate ourselves from marketing ... one of my examples was how we use TiVo to delete the commercials from our TV viewing. Now the day after the Superbowl, we witness a complete turnaround ... consumers were using TiVo to delete the football game so they can watch the commercials uninterrupted by the game.

Lifting the commercials to an emotionally touching level was the Anheuser-Busch thank-you for the troops returning from Iraq. This commercial hit spot on for all of us who appreciate so much the sacrifices these brave men and women are making every day they serve. I don't know about you, but this commercial got to me big time! Now, I can also imagine some viewers thinking AB was taking advantage of the troops by using them as the cast in a commercial, but they spent $2.4 million to say thanks for all of us. We should all switch to Bud to show our appreciation.

And, NO, I was not paid to write this blog!


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